The PPC Marketer’s Guide to Search Intent
A quick breakdown of why search intent is something you need to think about when you set up your PPC campaigns.
Sam Baldwin
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How to Run a PPC Audit in the New Google Ads Editor
How Google’s improved Ads editor can make PPC auditing easier for marketers.
Sam Baldwin
Increase the Reach of Your Ad Spend with RLSA Lists
A look at what e-commerce sellers need to know about RLSA lists, from gaining audience insights to affordable click-throughs.
Sam Baldwin
How Privacy is Changing PPC
With the CCPA coming in 2020 and increased pressure from the public, privacy could be changing PPC for better and worse. Click through to learn what’s ahead.
Sam Baldwin
Account Maps: A New Handy Feature for PPC Pros
A look at Google’s new addition to manager accounts, the account map. We’ll discuss who it’s for and why it’s a helpful addition to your PPC strategy.
Sam Baldwin
Gallery Ads Enter Beta—What E-Commerce Brands Need to Know
A look at Google’s new ad format, Gallery Ads. Here’s how they work and what e-commerce sellers need to know.
Sam Baldwin
YouTube Ads for E-Commerce
A look at YouTube ad types and why this medium brings big opportunities to e-commerce brands.
Sam Baldwin
What Are Discovery Ads?
A look at Google’s new Discovery ads, a format that could be a game-changer for e-commerce sellers looking for new customers.
Sam Baldwin
How E-Commerce Brands Can Use Remarketing to Boost Conversions
How e-commerce brands can use remarketing campaigns to boost conversions.
Sam Baldwin
Pros and Cons of PPC Automation
A look at Google PPC automation, as compared to manual bidding strategies. Read on to learn about the pros and cons of letting go of control.
Sam Baldwin
Your Guide to Google’s Paid Search Audiences
Google’s paid search audiences can tell you a lot about the people who are most likely to purchase from you.
Sam Baldwin
Why E-Commerce Brands Should Give Video PPC a Chance
A look at the video PPC options e-commerce brands can use to increase brand awareness on YouTube and beyond.
Sam Baldwin
What E-Commerce Brands Need to Know About Dynamic Search Ads
Dynamic search ads, or DSA, are Google’s answer to the problem PPC pros have long faced: eliminating the guesswork that goes into choosing keywords to target.
Sam Baldwin
Big Changes Coming to Google Shopping
It’s been a big year for Google, marked by new features, algorithmic updates, and Google Shopping ads. Here’s a look at what’s on the horizon for e-commerce PPC.
Sam Baldwin
Google Shopping Ads That Work for Small Companies
Here, we’ll look at some ways you can optimize your Google Shopping data from images to descriptions for more visibility in the SERPs.
Sam Baldwin
How to Manage Google Shopping Campaigns
This article covers a few ways that brands can succeed by learning to manage their Google Shopping Campaigns.
Sam Baldwin
How to Improve Google Quality Scores
Quality score is a major factor in how Google’s algorithm decides which ads to display, how to rank them, and how much advertisers pay per click.
Sam Baldwin
Choosing a PPC Agency That Gets Results
Working with a PPC agency may be daunting if you don’t know what to look for. To help, here’s a short guide to help you navigate the selection process.
Sam Baldwin
How to Create SKAGs
SKAGs, or single keyword ad groups, are an underused, yet highly effective PPC method that offers more control than your typical Google Ads campaign.
Sam Baldwin
Google Ads for eCommerce: An Introduction
Google Ads are one of the best ways for ecommerce brands to scale. Developing a winning strategy takes a lot of time, trial, and error. Here’s what to know:
Sam Baldwin
Google PPC and Facebook Ads Are Not the Same
Google PPC and Facebook ads shouldn’t be at odds with one another. Instead, brands must understand how both tools drive traffic, conversions, and awareness.
Sam Baldwin
6 PPC Metrics Worth Tracking
It’s hard to figure out which PPC metrics represent a clear return on investment and which distract advertisers from the bigger picture. Here are six KPIs worth tracking:
Sam Baldwin
Bidding 101 — Our Guide to Google’s Expansive List of Bidding Options
A look at Google’s 12 bidding options and when to use them.
Sam Baldwin
This FREE video audit Increased Profit by 282% & Decreased Cost Per Conversion by 64%
A Video Audit. What is it? We film ourselves going into someone’s Google Ads account and point out all the big opportunities for improvement. Every single time we do an…
Sam Baldwin
Adwords Keyword Match Types Explained
I would dare say that this is one of the most important blog posts ever written. In the history of ever. Why? Because almost every new account we look at…
Sam Baldwin
Adwords Audit – Cleaning Company
Hey folks, today I had the pleasure of getting into a struggling account to help a cleaning company business owner with their Adwords campaigns. They said they were struggling to…
Sam Baldwin
Google Adwords for a Local Service Business – a Beginner’s Guide
There’s nothing like getting your business right in front of customers when they are searching for you. via GIPHY Nailing that ad placement like a G Even better, there’s nothing…
Sam Baldwin
The Red Flags in an Adwords Audit
There’s nothing like peeking into a new clients Adwords campaigns to see how they’ve been going without you since that point. It’s like lifting up a rock to see all…
Sam Baldwin
Bidding 101 — Our Guide to Google’s Expansive List of Bidding Options
A look at Google’s 12 bidding options and when to use them.
Sam Baldwin
This FREE video audit Increased Profit by 282% & Decreased Cost Per Conversion by 64%
A Video Audit. What is it? We film ourselves going into someone’s Google Ads account and point out all the big opportunities for improvement. Every single time we do an…
Sam Baldwin
Gallery Ads Enter Beta—What E-Commerce Brands Need to Know
A look at Google’s new ad format, Gallery Ads. Here’s how they work and what e-commerce sellers need to know.
Sam Baldwin
YouTube Ads for E-Commerce
A look at YouTube ad types and why this medium brings big opportunities to e-commerce brands.
Sam Baldwin
How E-Commerce Brands Can Use Remarketing to Boost Conversions
How e-commerce brands can use remarketing campaigns to boost conversions.
Sam Baldwin
Why E-Commerce Brands Should Give Video PPC a Chance
A look at the video PPC options e-commerce brands can use to increase brand awareness on YouTube and beyond.
Sam Baldwin
Big Changes Coming to Google Shopping
It’s been a big year for Google, marked by new features, algorithmic updates, and Google Shopping ads. Here’s a look at what’s on the horizon for e-commerce PPC.
Sam Baldwin
Google Ads for eCommerce: An Introduction
Google Ads are one of the best ways for ecommerce brands to scale. Developing a winning strategy takes a lot of time, trial, and error. Here’s what to know:
Sam Baldwin
How to Run a PPC Audit in the New Google Ads Editor
How Google’s improved Ads editor can make PPC auditing easier for marketers.
Sam Baldwin
What Are Discovery Ads?
A look at Google’s new Discovery ads, a format that could be a game-changer for e-commerce sellers looking for new customers.
Sam Baldwin
Pros and Cons of PPC Automation
A look at Google PPC automation, as compared to manual bidding strategies. Read on to learn about the pros and cons of letting go of control.
Sam Baldwin
What E-Commerce Brands Need to Know About Dynamic Search Ads
Dynamic search ads, or DSA, are Google’s answer to the problem PPC pros have long faced: eliminating the guesswork that goes into choosing keywords to target.
Sam Baldwin
How to Create SKAGs
SKAGs, or single keyword ad groups, are an underused, yet highly effective PPC method that offers more control than your typical Google Ads campaign.
Sam Baldwin
Google PPC and Facebook Ads Are Not the Same
Google PPC and Facebook ads shouldn’t be at odds with one another. Instead, brands must understand how both tools drive traffic, conversions, and awareness.
Sam Baldwin
6 PPC Metrics Worth Tracking
It’s hard to figure out which PPC metrics represent a clear return on investment and which distract advertisers from the bigger picture. Here are six KPIs worth tracking:
Sam Baldwin
Choosing a PPC Agency That Gets Results
Working with a PPC agency may be daunting if you don’t know what to look for. To help, here’s a short guide to help you navigate the selection process.
Sam Baldwin
The PPC Marketer’s Guide to Search Intent
A quick breakdown of why search intent is something you need to think about when you set up your PPC campaigns.
Sam Baldwin
Increase the Reach of Your Ad Spend with RLSA Lists
A look at what e-commerce sellers need to know about RLSA lists, from gaining audience insights to affordable click-throughs.
Sam Baldwin
How Privacy is Changing PPC
With the CCPA coming in 2020 and increased pressure from the public, privacy could be changing PPC for better and worse. Click through to learn what’s ahead.
Sam Baldwin
Account Maps: A New Handy Feature for PPC Pros
A look at Google’s new addition to manager accounts, the account map. We’ll discuss who it’s for and why it’s a helpful addition to your PPC strategy.
Sam Baldwin
Your Guide to Google’s Paid Search Audiences
Google’s paid search audiences can tell you a lot about the people who are most likely to purchase from you.
Sam Baldwin
Google Shopping Ads That Work for Small Companies
Here, we’ll look at some ways you can optimize your Google Shopping data from images to descriptions for more visibility in the SERPs.
Sam Baldwin
How to Manage Google Shopping Campaigns
This article covers a few ways that brands can succeed by learning to manage their Google Shopping Campaigns.
Sam Baldwin
How to Improve Google Quality Scores
Quality score is a major factor in how Google’s algorithm decides which ads to display, how to rank them, and how much advertisers pay per click.
Sam Baldwin
YouTube Ads for E-Commerce
A look at YouTube ad types and why this medium brings big opportunities to e-commerce brands.
Sam Baldwin