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PPC stats on laptop

The PPC Marketer’s Guide to Search Intent

A quick breakdown of why search intent is something you need to think about when you set up your PPC campaigns.

Sam Baldwin

PPC Audit

How to Run a PPC Audit in the New Google Ads Editor

How Google’s improved Ads editor can make PPC auditing easier for marketers.

Sam Baldwin

RLSA lists

Increase the Reach of Your Ad Spend with RLSA Lists

A look at what e-commerce sellers need to know about RLSA lists, from gaining audience insights to affordable click-throughs.

Sam Baldwin

How privacy is changing PPC

How Privacy is Changing PPC

With the CCPA coming in 2020 and increased pressure from the public, privacy could be changing PPC for better and worse. Click through to learn what’s ahead.

Sam Baldwin

Google Account Maps - a handy new feature for PPC Pros

Account Maps: A New Handy Feature for PPC Pros

A look at Google’s new addition to manager accounts, the account map. We’ll discuss who it’s for and why it’s a helpful addition to your PPC strategy.

Sam Baldwin

Gallery ads

Gallery Ads Enter Beta—What E-Commerce Brands Need to Know

A look at Google’s new ad format, Gallery Ads. Here’s how they work and what e-commerce sellers need to know.

Sam Baldwin

Youtube ads, youtube ads e-commerce

YouTube Ads for E-Commerce

A look at YouTube ad types and why this medium brings big opportunities to e-commerce brands.

Sam Baldwin

Discovery ads

What Are Discovery Ads?

A look at Google’s new Discovery ads, a format that could be a game-changer for e-commerce sellers looking for new customers.

Sam Baldwin

How E-Commerce Brands Can Use Remarketing to Boost Conversions

How e-commerce brands can use remarketing campaigns to boost conversions.

Sam Baldwin

PPC automation with Google Ads

Pros and Cons of PPC Automation

A look at Google PPC automation, as compared to manual bidding strategies. Read on to learn about the pros and cons of letting go of control.

Sam Baldwin

Guide to Google Paid Search Audiences

Your Guide to Google’s Paid Search Audiences

Google’s paid search audiences can tell you a lot about the people who are most likely to purchase from you.

Sam Baldwin

E-commerce brands should give PPC a chance

Why E-Commerce Brands Should Give Video PPC a Chance

A look at the video PPC options e-commerce brands can use to increase brand awareness on YouTube and beyond.

Sam Baldwin

Dynamic Search

What E-Commerce Brands Need to Know About Dynamic Search Ads

Dynamic search ads, or DSA, are Google’s answer to the problem PPC pros have long faced: eliminating the guesswork that goes into choosing keywords to target.

Sam Baldwin

Google Shopping

Big Changes Coming to Google Shopping

It’s been a big year for Google, marked by new features, algorithmic updates, and Google Shopping ads. Here’s a look at what’s on the horizon for e-commerce PPC.

Sam Baldwin

Google Shopping Ads + small companies

Google Shopping Ads That Work for Small Companies

Here, we’ll look at some ways you can optimize your Google Shopping data from images to descriptions for more visibility in the SERPs.

Sam Baldwin

How to manage google shopping campaigns

How to Manage Google Shopping Campaigns

This article covers a few ways that brands can succeed by learning to manage their Google Shopping Campaigns.

Sam Baldwin

How to improve Google quality scores

How to Improve Google Quality Scores

Quality score is a major factor in how Google’s algorithm decides which ads to display, how to rank them, and how much advertisers pay per click.

Sam Baldwin

Choosing a PPC Agency that gets results

Choosing a PPC Agency That Gets Results

Working with a PPC agency may be daunting if you don’t know what to look for. To help, here’s a short guide to help you navigate the selection process.

Sam Baldwin

How to create SKAGs Google Ads

How to Create SKAGs

SKAGs, or single keyword ad groups, are an underused, yet highly effective PPC method that offers more control than your typical Google Ads campaign.

Sam Baldwin

Google Ads for Ecommerce

Google Ads for eCommerce: An Introduction

Google Ads are one of the best ways for ecommerce brands to scale. Developing a winning strategy takes a lot of time, trial, and error. Here’s what to know:

Sam Baldwin

Google PPC and Facebook Ads are not the same

Google PPC and Facebook Ads Are Not the Same

Google PPC and Facebook ads shouldn’t be at odds with one another. Instead, brands must understand how both tools drive traffic, conversions, and awareness.

Sam Baldwin

6 PPC Metrics worth tracking

6 PPC Metrics Worth Tracking

It’s hard to figure out which PPC metrics represent a clear return on investment and which distract advertisers from the bigger picture. Here are six KPIs worth tracking:

Sam Baldwin

Google Ads bidding guide

Bidding 101 — Our Guide to Google’s Expansive List of Bidding Options

A look at Google’s 12 bidding options and when to use them.

Sam Baldwin

Google Ads free video audit of account

This FREE video audit Increased Profit by 282% & Decreased Cost Per Conversion by 64%

A Video Audit. What is it? We film ourselves going into someone’s Google Ads account and point out all the big opportunities for improvement. Every single time we do an…

Sam Baldwin

Adwords Keyword Match Types Explained

I would dare say that this is one of the most important blog posts ever written. In the history of ever. Why? Because almost every new account we look at…

Sam Baldwin

Google Ads Cleaning Company Audit

Adwords Audit – Cleaning Company

Hey folks, today I had the pleasure of getting into a struggling account to help a cleaning company business owner with their Adwords campaigns. They said they were struggling to…

Sam Baldwin

Google Adwords for a Local Service Business – a Beginner’s Guide

There’s nothing like getting your business right in front of customers when they are searching for you. via GIPHY Nailing that ad placement like a G Even better, there’s nothing…

Sam Baldwin

Red flags in a google adwords audit

The Red Flags in an Adwords Audit

There’s nothing like peeking into a new clients Adwords campaigns to see how they’ve been going without you since that point. It’s like lifting up a rock to see all…

Sam Baldwin

Google Ads bidding guide

Bidding 101 — Our Guide to Google’s Expansive List of Bidding Options

A look at Google’s 12 bidding options and when to use them.

Sam Baldwin

Google Ads free video audit of account

This FREE video audit Increased Profit by 282% & Decreased Cost Per Conversion by 64%

A Video Audit. What is it? We film ourselves going into someone’s Google Ads account and point out all the big opportunities for improvement. Every single time we do an…

Sam Baldwin

Gallery ads

Gallery Ads Enter Beta—What E-Commerce Brands Need to Know

A look at Google’s new ad format, Gallery Ads. Here’s how they work and what e-commerce sellers need to know.

Sam Baldwin

Youtube ads, youtube ads e-commerce

YouTube Ads for E-Commerce

A look at YouTube ad types and why this medium brings big opportunities to e-commerce brands.

Sam Baldwin

How E-Commerce Brands Can Use Remarketing to Boost Conversions

How e-commerce brands can use remarketing campaigns to boost conversions.

Sam Baldwin

E-commerce brands should give PPC a chance

Why E-Commerce Brands Should Give Video PPC a Chance

A look at the video PPC options e-commerce brands can use to increase brand awareness on YouTube and beyond.

Sam Baldwin

Google Shopping

Big Changes Coming to Google Shopping

It’s been a big year for Google, marked by new features, algorithmic updates, and Google Shopping ads. Here’s a look at what’s on the horizon for e-commerce PPC.

Sam Baldwin

Google Ads for Ecommerce

Google Ads for eCommerce: An Introduction

Google Ads are one of the best ways for ecommerce brands to scale. Developing a winning strategy takes a lot of time, trial, and error. Here’s what to know:

Sam Baldwin

PPC Audit

How to Run a PPC Audit in the New Google Ads Editor

How Google’s improved Ads editor can make PPC auditing easier for marketers.

Sam Baldwin

Choosing a PPC Agency that gets results

Choosing a PPC Agency That Gets Results

Working with a PPC agency may be daunting if you don’t know what to look for. To help, here’s a short guide to help you navigate the selection process.

Sam Baldwin

PPC stats on laptop

The PPC Marketer’s Guide to Search Intent

A quick breakdown of why search intent is something you need to think about when you set up your PPC campaigns.

Sam Baldwin

RLSA lists

Increase the Reach of Your Ad Spend with RLSA Lists

A look at what e-commerce sellers need to know about RLSA lists, from gaining audience insights to affordable click-throughs.

Sam Baldwin

How privacy is changing PPC

How Privacy is Changing PPC

With the CCPA coming in 2020 and increased pressure from the public, privacy could be changing PPC for better and worse. Click through to learn what’s ahead.

Sam Baldwin

Google Account Maps - a handy new feature for PPC Pros

Account Maps: A New Handy Feature for PPC Pros

A look at Google’s new addition to manager accounts, the account map. We’ll discuss who it’s for and why it’s a helpful addition to your PPC strategy.

Sam Baldwin

Guide to Google Paid Search Audiences

Your Guide to Google’s Paid Search Audiences

Google’s paid search audiences can tell you a lot about the people who are most likely to purchase from you.

Sam Baldwin

Google Shopping Ads + small companies

Google Shopping Ads That Work for Small Companies

Here, we’ll look at some ways you can optimize your Google Shopping data from images to descriptions for more visibility in the SERPs.

Sam Baldwin

How to manage google shopping campaigns

How to Manage Google Shopping Campaigns

This article covers a few ways that brands can succeed by learning to manage their Google Shopping Campaigns.

Sam Baldwin

How to improve Google quality scores

How to Improve Google Quality Scores

Quality score is a major factor in how Google’s algorithm decides which ads to display, how to rank them, and how much advertisers pay per click.

Sam Baldwin

Youtube ads, youtube ads e-commerce

YouTube Ads for E-Commerce

A look at YouTube ad types and why this medium brings big opportunities to e-commerce brands.

Sam Baldwin

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